Costa Blanca Hotel Occupancy Surges to 77%

Costa Blanca Boosts Year-Round Tourism as Hotel Occupancy Surges to 77% in November

New data released this week shows that Benidorm and the wider Costa Blanca are successfully strengthening their push toward a year-round tourism model, with hotel occupancy climbing to 77% in November. This marks a significant rise from 69.1% during the same month last year, according to figures highlighted by Euro Weekly News.

The increase demonstrates that the region’s strategy to reduce reliance on the traditional summer season is paying off. More consistent tourism numbers throughout the year bring major benefits to the local economy, stabilising income for businesses, supporting long-term employment, and reducing the financial volatility often associated with seasonal tourism.

For the real estate market, the shift toward year-round visitation is especially positive. Sustained hotel occupancy correlates with higher demand for holiday rentals, long-stay accommodation, and second homes—particularly from northern European visitors seeking winter sun. This stability not only supports current property prices but also strengthens long-term investment prospects across coastal areas such as Benidorm, Altea, Calpe, Torrevieja, and the Orihuela Costa.

Local businesses also stand to benefit as tourism spreads more evenly across the calendar. Restaurants, shops, theme parks, tour operators, and service providers gain a more predictable flow of customers, encouraging expansion and discouraging seasonal closures. This creates a more vibrant atmosphere year-round, further increasing the Costa Blanca’s appeal to both tourists and potential residents.

The rise in occupancy is also seen as a positive signal for developers and investors. A steady, dependable inflow of visitors makes the area more attractive for new hotel projects, mixed-use developments, and hospitality-based investments. With tourism performing strongly outside the summer months, confidence in long-term growth is rising.

Overall, the November figures reinforce the Costa Blanca’s position as one of Spain’s most resilient and adaptive tourism regions. By continuing to attract visitors beyond the peak season, the area is securing stronger economic stability, supporting local jobs, and enhancing property market value—ensuring the Costa Blanca remains a top destination for both travellers and investors.